The people in your community can be some of the best clients you can get. Many of these people prefer to talk to a local insurance agent about their insurance needs rather than someone from a different state. So, while it may seem easy to call your leads all over your state, itâs wise to market yourself in your hometown. The best way to do this is to get your name on the web so when people search for âlocal agents near meâ on Google, youâll be the first insurance agent they see.
Although there are multiple benefits to marketing through social media, nothing can be as personalized as a website. Having a website wonât get you to the top of the Google list right away, but there are specific measures you can take to get it there. Youâll need to know how to tune it up and make it as search-friendly as possible.
The Bones of Search Concepts
Google and other search engines create algorithms that determine which sites are most relevant to consumer searches by signal evaluation. Their goal is to find useful links and websites for the user. In local SEO (search engine optimization), your goal is to increase the number of signals for your website. When successfully done, you can appear at the top of listings or at least on the first page.
How to Boost SEO through Google
First, youâll want to enter your business information using a Google My Business account. Theyâll ask you for a unique description of your agency, business category, high-quality photos of you and your office, website, and all your contact information. Itâs critical to ensure the contact information you post on your website is the same as what you put in your Google My Business account. If you donât, you risk not optimizing your website to its full potential, and Google will rank you lower down the list.
Get Reviews
Google weighs businesses that have a lot of good reviews much more than those that donât. Let your clients take a survey of your performance online and ask them to leave a review for you. Include a survey in your welcome kit when you visit clients or leave one for them to fill out at the end of your conversation.
Local Link Building
Since the â90s, the number of hyperlinks on a website indicates good quality. Engage yourself in local organizations, chambers of commerce, and networking groups for other insurance agents, and place links to their page on your page. It makes you look more involved and generates more backlinks for your website.
Get the upper hand in this industry by using the internet to your advantage. Some believe that local SEO is too difficult to master, but itâs just a matter of making small changes so itâs easier for people using Google to find you. Try making a website, follow these digital tips, and see how the results work for you!
Empower Brokerage’s Social Media Advice
Empower Brokerage has an abundance of social media training videos available in your agent portal. If you would like to learn more about Google My Business, watch our training videos about setting up your account and posting tips so you can be at the top of your local search results. You may also appreciate our videos about sharing your business posts on Facebook, Instagram, Twitter, and LinkedIn. Have you ever wondered about how you can build a Facebook Business Page? We got you covered with a step-by-step video tutorial about how to do so. We discuss best practices for this social venture as well.
Are you so busy with your clients that you do not have time during the day to publish posts on multiple social media accounts? Empower Brokerage provides a guide on scheduling your social media content with training videos on social media management platforms Hootsuite and Buffer.
Additionally, our marketing team provides helpful compliance videos so you can stay informed about how to build your business while obeying the laws of the land. We recommend you watch our animated videos about the CAN-SPAM Act and text-marketing guidelines on your agent portal.
Are you partnering with Empower Brokerage yet? If not, call us at 888-539-1633 to speak with one of our friendly regional sales directors to discuss joining the best field marketing organization in the country.
Agents
We hope that this information on digital tips for the insurance agent was useful to you.
Empower Brokerage is dedicated to helping you make informed decisions about your health and finances. Whether itâs through webinar training, one-on-one calls, seminars, or marketing plans, we want you to be successful!
Give us a call at 888-539-1633 or leave a comment below if you have any questions.
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This Article Was Updated 8/29/2024.
