Photograph by Kostiantyn on Adobe Stock.
Every business needs to cultivate customers. As a health insurance agent, you must also effectively acquire clients, or your business will cease to exist. You reach out to potential clients through cold calls, referrals, and networking at community events, but you can also do so through online marketing. Yet, there are millions of companies advertising online. So, how do you make your insurance agency stand out above the crowd? Utilizing search engine optimization (SEO) is a vital tool for making your business more prominent to people online. SEO helps search engines define a website’s content and the target audience. When a person enters a query into a search engine to find a product or type of business, SEO allows the web searcher to discover applicable businesses’ websites and advertisements. So, a health insurance agent employing the best SEO techniques will likely gain more clients. For example, a person may ask a search engine for affordable health insurance in your city. More than likely, the agent or agency at the top of the first page results will be the one the user contacts. The statistics agree. According to the 2024 State of Marketing and Trends Report, a quarter of web searches do not click and go beyond the first search engine result page (SERP). Did you know that 93% of consumers use search engine results to find local businesses? So, as an agent who wants more clients, you need to be at the top of web search results.
Claim Your Google Business Profile
Google is the number one search engine in the world, so to get your agency at the top of search results, you will need to begin by claiming and optimizing your Google Business profile. Visit https://business.google.com/add and enter your business name and address. Then, select your business from the search results. Next, under the Business Profile, you will click “Claim this business.” Click continue, and select a verification option. Then, follow the on-screen steps. Google will ask you to verify your business by phone, text message, e-mail, or video recording.
Once verified, you can add a description of your insurance services. It is also best practice to periodically add relevant photos of your business, events, and educational sessions. This strategy will show your agency is active and encourage Google to keep you at the top of search results. Another way to remain on the first page of local search results involves obtaining positive customer reviews. So, if you know your clients had a good experience with you as their agent, ask them to add a review to your Google Business webpage. You may also want to target local keywords to increase visibility in search results for your Google Business Profile. For instance, you can request “affordable health insurance plans in [your city name]” or “affordable health insurance near me.”
Empower Brokerage has numerous marketing tools to assist you with setting up and maintaining your Google Business Profile. When you partner with us, you will gain access to training videos guiding you on this subject.
Optimize Your Website
You can also use keywords on your website to attract more web searchers from your business’s target audience. For instance, you may apply keywords in your webpage’s meta description. This tool is a brief paragraph summarizing your website’s content, and generally, it appears under the title of your website in search engine results. Shoot for a character count that fits within the search engine preview to engage and inform potential visitors. Images on your website should have alt text to aid visually impaired people. Alt text must describe your image accurately and use keywords where they fit naturally.
Ensuring your website is mobile-friendly is also beneficial. Users become frustrated if your website takes longer than three seconds to load and will likely abandon viewing the webpage. Keeping your images in smaller file sizes like the WebP format can help load times decrease. Resize your images for appropriate dimensions for mobile and desktop users. There are many other ways to get your website to measure up for mobile viewers. Check out expert advice to cover all the bases.
Have you ever written a blog about health insurance or your agency? Blog posts are a creative way to boost your website’s SEO with keywords within the blog copy and images. High-quality content with these suggestions can increase internet search engagement. Furthermore, a frequently asked questions section about client concerns can educate your audience and rank your website higher in search results.
Understanding Social Media Success
If you do not use social media to connect with clients, you miss out on engaging with the community and growing your business. As a health insurance agent, social media increases your SEO in many ways. Linking blog posts to your social media is critical for users to become aware of and access your website. Then, you build brand awareness with the public, and they will see the services and products you offer. The right social media posts can create a rapport and establish trust with people. Partnering agents with Empower Brokerage can watch plentiful social-media training videos about performing well on numerous social media platforms, including Facebook, LinkedIn, Twitter/X, and Instagram.
Using analytic tools such as Google Analytics remains vital to measuring and modifying your SEO endeavors. This Google initiative observes traffic sources and Google Search Console to pinpoint high-ranking keywords. For example, you can decide to create more content on topics that your analytics report for high ranking to drive traffic to your website. Is one of your blog posts not ranking high? Update the blog content with more pertinent keywords, revised policy details, or positive client feedback.
In conclusion, search engine optimization is a critical tool in the success of a health insurance agent. If you have never ventured out into this digital frontier, what do you have to lose? Give it a try. Many opportunities await you to achieve success in your business. Partner with us at Empower Brokerage, and you will learn even more tips for utilizing SEO.
If you find this article beneficial, please read another insightful piece about understanding life insurance riders for family needs.
Agents
We hope that this information on SEO for health insurance agents is useful to you.
Empower Brokerage is dedicated to helping you make informed decisions about your health and finances. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans, we want you to be successful!
Give us a call at 888-539-1633 or leave a comment below if you have any questions.
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Joey Hinojosa graduated with a bachelor’s degree in broadcast journalism and a master’s degree in mass communications. He began working at Empower Brokerage in early 2022 and enjoys being creative in his writing, photography, videography, animation, and other projects.
