Managing a social media account can be hard, especially for those looking to use social media to build their business and educate their patrons. Luckily, some companies are creating pre-made educational and informative content for agents to share with their clients. One such company, American International Group, Inc., offers several social media and customer outreach tools on their agent website. AIG’s social media tools are open to all life insurance agents without an AIG login.
AIG’s Social Media Tools
AIG’s social media tools and pre-made posts are available on their website for financial professionals. These tools include a campaign planner, pre-made graphics, a variety of life insurance calculators, ready-to-distribute flyers, lead generation programs, professional videos, checklists, resources from the life insurance education company Life Happens, and a range of multicultural resources available in Chinese, Korean, and Vietnamese.
All the provided resources are customer-focused and are designed to increase life insurance awareness across social media platforms. AIG encourages agents to use these resources to grow their business and educate their clients. Included in the list are also tools agents can use to gain and retain new clients, such as the lead programs and checklists, which cover major life events like childbirth and divorce.
Arguably the most important and most difficult aspect of maintaining a positive social media presence is consistency. With tools like AIG’s campaign planers for social media, newsletters, and email, keeping in contact with your expanding clientele is easier than ever. By providing text, news, videos, and graphic images, AIG’s social media tools helps agents around the world build and maintain connections with those in their book of business.
The Value of Social Media
According to the Pew Research Center, seven out of ten Americans use social media regularly for education, socialization, and entertainment. Tom Jarvis of the Wilderness Agency claims that there are 3.8 billion people on social media, today, which is more than the population of the world in 1971. Jarvis also mentions that the average person alive today will spend the equivalent of five or more years looking at a phone screen. With these staggering facts in mind, there is no question why the current time is referred to as the age of social media. By utilizing social media as a business building tool, agents are sure to strengthen their rapport and develop a wider clientele over time.
American International Group, Inc.
Founded in 1919, American International Group, Inc. has grown to serve over 80 countries and jurisdictions with property/casualty and life insurance, as well as a range of financial endeavors. As of 2019, the organization employed over 50,000 people from around the globe. On the 2016 Forbes Global 2000 list, AIG was named the 87th biggest public company, worldwide, and serves over three-quarters of the Fortune Global 500 and Forbes 2000 companies with insurance and financial-based needs.
Agents
We hope this information on AIG’s social media tools is helpful to you.
Empower Brokerage is dedicated to helping you educate your clients on the insurance they need and staying on top of their health. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans. We want you to be successful. Give us a call if you have any questions 888-539-1633.
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Originally from the snow-capped Rockies, Macee moved to Texas in 2016 to pursue an undergraduate degree in Strategic Communication. She currently serves as a writer and editor for Empower Brokerage, as well as the marketing manager for Preferred Senior Advisors. Macee is also working on her Master’s degree in management, and hopes to inspire others with her passion for telling stories through varied digital and print marketing efforts.
