The crux of being a successful insurance agent is garnering leads. Among the many ways that you can get leads, local search visibility is one of them. Just think about what you do when you want to find a new restaurant, a new barber, or if a store operates near you. You go to Google search and type in “Chinese food near me,” “barber near me,” and “dollar store near me.” The same thing occurs when people want to find insurance services.
So, how would you, as an agent, ensure that you’re leveraging this opportunity? Continue reading to learn key strategies to optimize your Google Business Profile and appear higher in search results.
Tips from Google
Google has recommendations that encourage higher visibility. They are as follows:
Enter Complete Data
The whole purpose of local Google search results is to give you the most relevant results for your search. If you’re looking for an ice cream shop, why would they recommend a mechanic? To strive for top-notch relevance, you must ensure that your Business Profile has all the necessary information, like what you do, where you are, and when they can visit. This information will allow Google to recommend your business.
Verify Locations
Google created Business Profiles to connect users with local businesses. Therefore, it is important to verify your business locations so that your business may show up in local search results.
Keep Accurate Hours
There’s nothing worse than searching for a specific business on Google, seeing that their business hours say they are open, and driving to the establishment only to find out they are closed. Nothing worse!
To prevent these situations from happening to your consumers, update your business hours regularly. Accurate info helps shoppers know when you’re available and builds trust. Bad experiences like the one detailed above can lead to negative reviews, which, in time, can cause you to move lower and lower in those search results.
Manage & Respond to Reviews
Speaking of reviews, ensure you set aside time to respond to reviews that users leave about your business. Whether positive or negative, it reflects well on your business to offer a sincere response to customer feedback.
Add Photos
A picture is worth a thousand words, and you want those words to tell the story of your business. By adding photos to your Business Profile, you allow users to see for themselves what they have to look forward to by utilizing your services. In fact, Google shares that Business profiles receive 42% more requests for directions on Google Maps and 35% more clicks through to their websites than businesses that don’t. Posting these photos frequently also signifies to Google that you are active and should be recommended.
In Conclusion
A Google Business Profile is a powerful tool that gives your business a presence in a space where consumers are actively looking for you.
However, you can only get out of it what you put into it. So, follow the tips above to ensure you are putting your best foot forward.
Agents
We hope that this information on ranking higher in the “insurance agent near me” search results is useful to you.
Empower Brokerage is dedicated to helping you make informed decisions about your health and finances. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans, we want you to be successful!
Give us a call at 888-539-1633 or leave a comment below if you have any questions.
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Kayla is a graduate of Texas A&M University and joined the marketing team at Empower Brokerage in early 2021. She creates content for the company websites and assists with various marketing campaigns. LinkedIn Profile
