Social media is a great resource for all areas of business. Whether it’s bringing attention to a specific item, promoting a special event, or creating informational material, social media has no limits. As of this year, 73 percent of U.S. Americans have a social media profile. Facebook is the first social network to surpass 1 billion registered accounts and currently sits at 3.065 billion monthly active users. So, what exactly can you do with social media? Today, I am going to tell you the ins and outs of social networking.

Consumer Data

For one thing, social networks generate data about consumers in real-time. Each day, there are over 4.5 billion Facebook likes, over 500 million tweets, and about 95 million uploads to Instagram. These likes, tweets, and uploads help you understand your consumers better. Also, you can figure out likes, dislikes, emotions, and even how someone’s day is going if you read the data correctly. Through active social media use, you can take this data and use it to make smarter business decisions. By managing multiple social platforms, you vastly increase your potential reach to consumers.

Social Presence

By creating a social presence for your business, you open yourself up to a potential increase in brand awareness and loyalty. Your consumers can connect to all your social media pages. Use the connections on these platforms to keep your consumers up-to-date with important information about your business. Whether it is a newsletter, special offers, or even a birthday shout-out, use your social presence to connect with your consumers. Using these platforms to increase awareness can create free leads and traffic for your business.

Customer Service

Over 67 percent of consumers now go to social media for customer service. Customers believe that contacting you directly through your social media page will create a faster response time. They usually expect same-day support. The companies that can deliver this experience win over loyalty. Providing a rich customer experience will increase your website traffic. The better quality and content provided to consumers creates more clicks, which raises your search ranking. When sharing content about your business or content curation, all you need to do is share it on your brand’s social network accounts.

How You Can Get Started On Social Media

So, you know that social media is great. But what do you do now? In 2025, there are so many social media platforms, some established and some just popping up out of nowhere. However, because of this, it’s understandable that as an insurance agent, you aren’t sure where to get started. Luckily, it doesn’t have to be so stressful.

The first thing you want to do is determine what platforms you want to be active on. This decision has much to do with your audience and the type of content you want to create. Facebook tends to skew older and lends itself more to building professional credibility. Platforms like Instagram and TikTok are big hits with the younger crowd and tend to have more visual and casual content.

After you’ve decided where you’d like your business to have a presence, you want to ensure you optimize your profiles. This includes using a professional photo, writing compelling bios, and including all pertinent information. It also means staying consistent with your content. A must-do for managing your social media is creating a content calendar. This will allow you to plan your content and guarantee you don’t miss a post. Click here for a list of the best content planning tools.

Then, you want to ensure you don’t just post and go. Engagement is key! Interact with your audience by responding to comments and participating in conversations. A few great ways to do this are by utilizing features like stories, reels, or live videos to show off your personality and expertise in a more personal and meaningful way.

Agents

We hope that this information on social media is useful to you.

Empower Brokerage is dedicated to helping you make informed decisions about your health and finances. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans, we want you to be successful!

Give us a call at 888-539-1633 or leave a comment below if you have any questions.

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