Insurance Agents Should Use Social Media
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Social Marketing
Social media sites and usage constantly change and developers introduce new platforms often. Features will vary and platforms will come and go, but the unique aspects of social media will move forward. Its speed, reach, and collaborative nature likely ensure the long-term appeal and success of the medium. Regulators and licensees are encouraged to remain mindful of these aspects as they develop guidelines for regulating the use of social media. People use it for many reasons: communicating, collaborating, seeking expert advice, sharing multimedia, presenting opinions, sharing reviews, and for entertainment.
Insurance Companies and Social Media
An increasing number of people are using social media in their shopping decisions. Social media helps them filter a large amount of available information by relying on comments from their friends and like-minded individuals. The insurance industry is built on networking and building a solid reputation. Because of this, the potential of using social media in insurance companies and producers is quite extraordinary. Insurance companies are investing a great deal of time and resources in social media.
Customer Relationships
Insurance agents should use social media in all forms as early as possible, not to push products or services, but to build consumer relationships, based on the exchange of trustworthy information. The goal of developing these relationships is to create a marketing presence and product branding, which should generate new customers. Social media allows producers to provide a 24/7 help center where customers can build relationships on their terms. Most consumers use social media to share info about insurance companies and producers. These Internet sites allow anyone with web access to post comments for others to read.
Social Media Usage around the World
Of the world’s population, an estimated 2.1 billion people, about 1/3 of the world, have Internet access. Of the world’s regions, Internet usage is the highest in North America with an average close to 80%. Internet usage in the United States has grown from 44% to 77% in the past 10 years. The most popular social media sites include Facebook, Twitter, Snapchat, YouTube, and many others. Depending on your consumer market, each social media can be used to reach specific markets.
Facebook’s Influence on Sales
Facebook was one of the earliest social media players. They have survived two-plus decades of this technological boom and remain the top social site with 3.07 billion users as of July 2024. Reports claim that its patrons spend an average of 19 hours and 27 minutes each month on Facebook. That is a lot of time to be online and more so for one platform. If you, as an agent, are not already advertising on Facebook, you should start doing so. Facebook allows businesses to publish image or video advertisements, carousel ads, and more to help you obtain leads. You can target specific groups and regions to ensure people likely to buy your products and in your area will see your advertisements. Empower Brokerage has social media training videos available in its agent portal to help you be successful. Ensure you study and implement our advice and utilize social media to improve your sales.
Google and YouTube Advertisements
When insurance agents advertise on Google, there are many opportunities for them to obtain clients. You can put your business on Google My Business to help potential customers find you when they conduct a Google search. Additionally, you can ensure your business is at the top of search results in the form of an advertisement when you bid on keywords. Since the potential customers are actively searching for a solution or product, they will be more likely to engage with your company and buy from you.
YouTube debuted in 2005 as its three founders believed people wanted to share their home videos with the world. The platform quickly acquired users and was purchased by Google in 2006. Soon, the advent of smartphones made it easier to shoot, upload, and share YouTube videos with the public. Today, advertising your business on YouTube has become a must-have to build your client base and sell your products. Your video ads will need to be short. Experts recommend somewhere between 15 and 30 seconds. Interestingly enough, researchers have found that skippable ads that let a user skip after five seconds are more successful than those that prevent skipping. Businesses must notice that giving a viewer an option to watch an ad presents a more favorable look to the advertiser.
For more details concerning advertising on Facebook, Google, YouTube, and other platforms, view Empower Brokerage’s social media training videos in the agent portal.
Agents
We hope that this information on insurance agents using social media was useful to you.
Empower Brokerage is dedicated to helping you make informed decisions about your health and finances. Whether it’s through webinar training, one-on-one calls, seminars, or marketing plans, we want you to be successful!
Give us a call at 888-539-1633 or leave a comment below if you have any questions.
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This Article Was Updated 8/22/2024.
